Last Sunday was quiet in the shop so I decided to start the analysis of the chutney tastings. We had 13 chutneys out for tasters and asked four questions:
1) How do you rate it out of 10?
2) Would you change anything?
3) Would you eat it with cheese?
4) Would you buy it?
We wrote (scrawled, in my case) down the responses marking Male or Female, just in case there was a difference in taste. We have some really interesting results! And this is just the first part of the analysis.
This is what the men liked most:
|Results of the Men Tasters|
|Rank||Type||Total score||Average Score|
|1||Tomato & Chilli||Spicy||145||8.0|
|3||Red onion marmalade||Savoury||111||7.8|
|6||Pear & Apricot||Sweet||66||6.7|
This is quite interesting, because if you take the top five chutneys, then men prefer savoury chutneys, and preferably a little spicy and hot. The sweeter chutneys appear at the lower end of the table. So what do women like, is this any different?
|Results of the Women Tasters|
|Type||Total score||Average Score|
|1||Red onion marmalade||Savoury||120||8|
|3||Pear & Apricot||Sweet||99||7.6|
|4||Tomato & Chilli||Spicy||83||6.9|
Well, looking at this, it would appear that women do have slightly sweeter tooth’s than men, and that men and women do have different tastes. Whilst Caramelised Red Onion Chutney and Sweet Chilli Jam appears in both men and women’s top 3, women far prefer Piccalilli to men and men far prefer the spicy Tomato & Chilli to women; look at the Pear and Apricot: it is fourth in the women’s preferences and third to bottom in the mens’ – interesting, hey? And another question to ask…who buys chutney? Men or women?
There are many conclusions that can be drawn from this piece of work, but for us, it helps to identify what we are going to make. This includes Sweet Chilli Jam, Tomato & Chilli, Caramelised Red Onion, Piccalilli, Apple, Pear & Apricot…and we have a couple of new ones up our sleeve!
And in case you wondered, here is the combined list of men and women’s results.
|What Both Men & Women Tried||Total Score||Average Score|
|1||Red onion marmalade||230.5||7.9|
|4||Tomato & Chilli||227.5||7.6|
|5||Pear & Apricot||165||7.5|