Chutney Tasting Results II

Five of our chutneys

Five of our chutneys, from left: sweet chilli jam, banana, piccalilli, tomato & chilli, caramelised red onion

Last Sunday was quiet in the shop so I decided to start the analysis of the chutney tastings.  We had 13 chutneys out for tasters and asked four questions:

1) How do you rate it out of 10?

2) Would you change anything?

3) Would you eat it with cheese?

4) Would you buy it?

We wrote (scrawled, in my case) down the responses marking Male or Female, just in case there was a difference in taste.  We have some really interesting results!  And this is just the first part of the analysis.

This is what the men liked most:

Results of the Men Tasters          
  Rank   Type Total score Average Score  
1 Tomato & Chilli Spicy 145   8.0  
2 Sweet Chilli Hot 149   7.9  
3 Red onion marmalade Savoury 111   7.8  
4 Onion 1   Savoury 79   7.3  
4 Spicy Onion Spicy 82   7.3  
4 Spiced Apple Sweet 67   7.3  
4 Piccalilli   Spicy 66   7.3  
4 Apple 1   Sweet 55   7.3  
5 Pineapple   Sweet/Spicy 66   6.8  
5 Banana   Spicy 66   6.8  
6 Pear & Apricot Sweet 66   6.7  
7 Apple 2   Sweet 51   6.1  
8 Tomato 2   Savoury 36   6.0  

This is quite interesting, because if  you take the top five chutneys, then men prefer savoury chutneys, and preferably a little spicy and hot.  The sweeter chutneys appear at the lower end of the table.  So what do women like, is this any different?

Results of the Women Tasters              
        Type   Total score Average Score  
1 Red onion marmalade   Savoury 120   8  
2 Piccalilli   Spicy 92   7.7  
3 Sweet Chilli   Hot   61   7.6  
3 Pear & Apricot   Sweet 99   7.6  
3 Apple 1   Sweet 76   7.6  
4 Pineapple   Sweet/Spicy 90   6.9  
4 Tomato & Chilli   Spicy 83   6.9  
4 Spicy Onion   Spicy 62   6.9  
4 Onion 1   Savoury 55   6.9  
5 Spiced Apple   Sweet 81   6.8  
6 Banana   Spicy 78   6.5  
7 Apple 2   Sweet 82   6.3  
8 Tomato 2   Savoury 41   5.9  
Chutney Tasting

Chutney Tasting

Well, looking at this, it would appear that women do have slightly sweeter tooth’s than men,  and that men and women do have different tastes.  Whilst Caramelised Red Onion Chutney and Sweet Chilli Jam appears in both men and women’s top 3, women far prefer Piccalilli to men and men far prefer the spicy Tomato & Chilli to women; look at the Pear and Apricot: it is fourth in the women’s preferences and third to bottom in the mens’ – interesting, hey?  And another question to ask…who buys chutney?  Men or women?

There are many conclusions that can be drawn from this piece of work, but for us, it helps to identify what we are going to make.  This includes Sweet Chilli Jam, Tomato & Chilli, Caramelised Red Onion, Piccalilli, Apple, Pear & Apricot…and we have a couple of new ones up our sleeve!

And in case you wondered, here is the combined list of men and women’s results.

  What Both Men & Women Tried  Total Score Average Score
1 Red onion marmalade       230.5 7.9  
2 Sweet Chilli       210 7.8  
3 Apple 1       131 7.7  
4 Tomato & Chilli       227.5 7.6  
5 Piccalilli       158 7.5  
5 Pear & Apricot       165 7.5  
6 Pineapple       156 7.1  
7 Spicy Onion       144 6.9  
7 Banana       144 6.9  
8 Spiced Apple       147.5 6.7  
8 Apple 2       133 6.7  
9 Onion 1       134 6.4  
10 Tomato 2       77 5.9  
               
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